KASUE®
K
KNOWLEDGE
A
AUTHORITY
S
SINCERITY
U
UNDERSTANDING
E
Enthusiasm
KASUE®
Absorb the method. Close more sales.
KASUE® is a simple, five-step sales methodology developed to help anyone rapidly demonstrate their value, build trust, and close more sales.
- KASUE® is a sales methodology developed by Jim Morrissey, a freelance copywriter and business development professional with over 30 years' sales and marketing experience.
- KASUE® stands for Knowledge, Authority, Sincerity, Understanding, and Enthusiasm. The acronym became a registered trademark in 2025.
- KASUE® was created to help anyone—regardless of profession or background—close any sales opportunity using a simple framework and, acquire an invaluable, life-long skill.
The five steps
Authority
Understanding
